Jeep
Branding proposal for Jeep aimed at creating a modern and innovative logo design that effectively communicates the Jeep brand's transition to electric vehicles (EV's) while honoring the classic Willys design heritage. The new brand identity will be a key element in Jeep's electrification strategy, signaling the brand's commitment to environmentally friendly options for consumers.
The objectives of this project was to create a logo design that effectively communicates the Jeep brand's transition to electric vehicles, honors the classic Willys design heritage, resonates with the target audience of outdoor enthusiasts and environmentally conscious consumers, is versatile and scalable for various applications (e.g. vehicle badging, marketing materials, digital platforms), and aligns with the Jeep brand's overall visual identity and messaging.
The resulting logo should be a distinctive and compelling symbol of the Jeep Willys EV's unique value proposition and the brand's commitment to innovation and sustainability, aligning with the Jeep brand's overall visual identity and messaging.
