Lancaster History
Branding proposal for Lancaster History, a community-based, not-for-profit organization established to engage and educate the public about the people, places, and events that shaped Lancaster County within the broader context of the history of the Commonwealth of Pennsylvania and the United States of America.
Their mission is to promote the acquisition, preservation, and interpretation of resources representing the history of Lancaster County, Pennsylvania within the broader context of state and national history, including the life and legacy of America’s fifteenth president, James Buchanan, and to preserve and maintain Wheatland, his home.
Jeep
Branding proposal for Jeep aimed at creating a modern and innovative logo design that effectively communicates the Jeep brand's transition to electric vehicles (EV's) while honoring the classic Willys design heritage. The new brand identity will be a key element in Jeep's electrification strategy, signaling the brand's commitment to environmentally friendly options for consumers.
The objectives of this project was to create a logo design that effectively communicates the Jeep brand's transition to electric vehicles, honors the classic Willys design heritage, resonates with the target audience of outdoor enthusiasts and environmentally conscious consumers, is versatile and scalable for various applications (e.g. vehicle badging, marketing materials, digital platforms), and aligns with the Jeep brand's overall visual identity and messaging.
The resulting logo should be a distinctive and compelling symbol of the Jeep Willys EV's unique value proposition and the brand's commitment to innovation and sustainability, aligning with the Jeep brand's overall visual identity and messaging.
Raise Black Voices
Branding proposal for Raise Black Voices, an editorial program that curates the work of journalists, academics, and content creators focused on the Black experience. The organization seeks to amplify those voices through a network of community and business leaders in order to educate the broader community about Black lives, and to achieve real and lasting change and equality.
Posters
Lawn Signs
Barber Authority
Branding proposal for Barber Authority in Lynchburg, Tennessee. Approached for an iconic logomark that would honor the legacy of Jack Daniel and stand the test of time.
U-Haul
Branding proposal for U-Haul, a moving equipment and storage rental company that has been in operation since 1945.
